Get your best ideas built inside your company
Take your ideas off the whiteboard and into the boardroom: help leadership say 'yes' to launching your ideas.
- Build a case with evidence
- Collaborate productively with peers
- Run experiments with real customers
How today's marketers, creatives and product people shape ideas into results at work
Sharpen your ideas with evidence and results
If you're like me, you have a hundred ideas before breakfast. Those ideas start to work for you when you can demonstrate early results:
- Share ideas clearly to build peer support
- Write briefs that leaders want to sponsor
- Rebrand yourself from the ideas-person to the reliable gets-it-done person at work
- Avoid the very real career burnout caused by feeling unseen, passed over or misunderstood
Turn the ideas living in your head into something that gets built inside your company.
Future-of-work skills
Even more than when I started working (the '08 recession) this next generation of talent is facing never-before-seen career advancement challenges.
We'll demonstrate future-proof skills like empathy, evidence gathering and experiments in the workplace.
That's the stuff no LLM can replace.
What i Publish "weekly-ish":
Learn to pitch, prototype & test ideas
Explain ideas with clarity to be supported and green-lit
Collaborate with small teams to create a usable prototype
Test your ideas in the market to prove early validation
Most-read issues
The "SLIDESLETTER"
I write best in pictures.
I stopped writing longform content because it's not how I think, and that slowed me down.
Instead, I share weekly visuals. Sometimes they're messy, sometimes sharp.
(Just like my brain.)
Each issue I share:
- Visual explanations you can scan in 2 minutes
- Accompanied by a blurb or video talk track
- PLUS monthly digital templates I share for free
💌
This content is a love letter to all the big hopeful ideas growing in our heads - eager to fix something important for our customers.
👋 Hey, I write this.
Rhys Mohun
Founder of Formentor Labs
- Former Head of Experiments at Intuit Canada
- I teach consumer brands to use evidence for growth
- Marketing facilitator at Toronto Metropolitan University
- I run private workshops and speak at select events
The "why I write this" part
“My career led me to experimentation as a practice but it’s also how I’m wired.Experiments amplify the things I’m good at and bolster the things I’m not.I owe my career to science, empathy, and a willingness change my mind when I learn something new.I live for this work and yet I’m troubled by the trend - we’ve lost our creativity and collaboration.Remote work and AI tools have changed how we work - they created unsustainable isolation:
- marketers publish generic, middle-of-the-road outputs from AI LLMs - when we should be saying something original, exceptional and beautiful to our customers
- organizations adopt expensive experimentation platforms and complex data modeling - but rarely invest into the collaborative ideas that feed them… garbage in garbage out
- siloed teams operate in isolation from customers, from teammates and from decision makers - in an age when a thousand tools afford us more time collaborating with humans
All that to say - hit reply.
Share your thoughts. Collaborate with me and with the community on your next idea. Unlike the LLMs shrinking in bandwidth - I have unlimited capacity for your next idea.
We'd be lucky to have you.